LUCKY STRIKE CIGARETTE PROFESSIONAL

The purpose for using Omeka is ultimately to incorporate various advertisements on an interactive website, which allows for better engagement and analysis to be conducted, and it provides the public with further information concerning the selling of tobacco to women. All advertisements can be found on the Stanford Research Institute website. Primary sources that will be examined are Lucky Strike advertisements featuring and promoting the sale of tobacco to women. The approach is focused on examining how Lucky Strike cigarettes were advertised to American women, and to determine the motives, efficiency, and shortcomings of the advertisements, as well as the different tactics that were deployed to enhance the female market during the Great Depression era. It was probably a bit awkward for both Luckner and Lucky Strike, however, when the Nazis trotted him out 15 years later to negotiate the surrender of the German town of Halle during the final days of World War II.The research topic is centered on tobacco advertisements that were created by the American Tobacco Company between 1929-1939. Luckner’s seafaring exploits were lauded for their relatively low body counts, which was one of the reasons for his international fame following World War I. Count Felix von Luckner of Germany - an officer who commandeered the disguised sailing vessel SMS Seeadler, and whose orders led to the sinking of 16 Allied ships, three of which were American - appeared as a spokesperson to hawk Lucky Strikes to American consumers. He lost his place on the Metropolitan Opera’s roster in 1933 and died in poverty in 1936.Įrnestine Schuman-Heink’s Lucky Strike ad from 1927 Lucky Strikes Will Turn You into a War HeroĪn ad from 1930 featured Brigadier General Walter Clark Montgomery, who commended Lucky Strike in print for creating a cigarette that was purportedly less irritating to “the delicate nose and throat membranes.” The rare doctor general who encourages smokingĮven more shocking was the next advertisement featuring a military man. Over a similar time horizon, Scotti began noticeably suffering from a clear loss of his vocal prowess, as if some mysterious force had begun to rapidly eat away at his throat. But just eight years after her ad hit the presses, Schuman-Heink died from leukemia, another disease cigarette smoking has been linked with. To hammer this point home, they enlisted famous singers and vocalists like Antonio Scotti and Ernestine Schuman-Heink. Lucky Strike ads also went overboard to suggest that it was impossible for their cigarettes to cause any form of throat irritation. Lucky Strikes Are Easy on the Throat Antonio Scotti’s Lucky Strike ad from 1927 Waner passed away in 1965 at the age of 62 following a surgery to ease the suffering caused by chronic respiratory illness.

LUCKY STRIKE CIGARETTE PROFESSIONAL

Lucky Strike’s All-Stars of 1928Īnother ad from the era suggesting that Lucky Strikes never interfered with the performance of professional athletes included Pittsburgh Pirates legend Paul Waner while he was in his baseball-playing prime at the age of 25.

Sadly, studies have conclusively demonstrated that smoking increases the likelihood of a person contracting tuberculosis, worsens any existing tuberculosis symptoms and lessens the favorability of responses to tuberculosis treatment. There was also… Lucky Strikes Won’t Touch Your Gains Lucky Strike ad from 1928īritish dancing duo Marjorie Moss and Georges Fontana declared that Lucky Strikes never affected their “wind or physical fitness in any way.” Not only is this statement farcical on its face, as smoking limits the capacity of oxygen to reach the heart, lungs and muscles, but Moss was diagnosed with tuberculosis within three years of this ad’s first appearance, and subsequently died in 1935 at the age of 42. Similarly, fashion designer Paul Poiret claimed that there was some unknown quality of Lucky Strikes “that satisfies the cravings for rich things that add weight.” (We now understand that the highly addictive nicotine within the Lucky Strikes activates an appetite-suppressing pathway in the brain.) Lucky Strike Ad from 1929 featuring Paul Poiretīut amazingly, this was far from the most shameless celebrity-endorsed claim Lucky Strike offered up back in the 1920s and 1930s. Lucky Strike ad from 1929 featuring Fannie Ward “Reach for a Lucky and not for a sweet,” actress Fannie Ward recommended.

Like Big Tobacco itself, Lucky Strike is infamous for many things, but it’s perhaps most infamous for the “Lucky Strike Diet,” or the marketing campaign in which it insinuated that smoking would help you lose weight.

Lucky strike cigarette